In our latest shopper survey on Valentine’s Day, we asked shoppers about their Valentine’s Day shopping habits, inquiring about everything from what they’re doing to celebrate to what they spend on the holiday to where they shop for their Valentine’s Day gifts. Let’s explore these 2025 insights for Cupid’s favorite holiday!
Love at First Insight: Insights on Valentine’s Day Shopping in 2025
Valentine’s Day is all about showing love, and shoppers are getting their hearts and wallets ready! The majority of shoppers start planning one (26%) or two weeks (26%) before the holiday, though 5% of ultra-prepared shoppers start two or more months before the holiday. And there’s always some last-minute shoppers (8%) hitting stories the day before to pick up their goodies! And where are they shopping? Walmart takes the lead (20%), followed by grocery stores (18%) and Amazon (14%).
Regarding budget, 46% of shoppers plan to spend under $40, with only a small percentage splurging over $100. It turns out that being thoughtful doesn’t always mean being expensive!
Date Night Diaries: How Shoppers are Spending Valentine’s Day
Valentine’s Day celebrations this year are ranging from cozy to adventurous. A relaxed 61% of shoppers are planning for a lowkey night in (Netflix and snacks, anyone?), while 22% are all about fun activities. For those looking to make the holiday extra special, 12% are headed out for a romantic night on the town, and 5% are taking an exciting trip!
Who’s the lucky Valentine? For most, it’s their significant other (58%), though many are celebrating with their family and/or children (21%) or simply treating themselves (10%). A sweet 6% are even including their pets in the fun—because every kind of Valentine deserves some love!
Treats From the Heart: CPG Valentine’s Day Gifting Insights
When it comes to gifts, chocolate has stolen shoppers’ hearts, with 57% of respondents naming it their treat of choice. Chocolate-covered strawberries and baked goods follow at 11% each, with flowers (10%) also blooming as a top pick. And let’s not forget those nostalgic conversation hearts—5% of shoppers still adore them!
As for how gifts are given, 74% of shoppers prefer to purchase their Valentine’s Day presents, while 26% enjoy making their gifts homemade. Looking beyond the traditional gifts like stuffed animals or sweet treats, experiences like trips or unique activities are becoming popular, with 16% of shoppers choosing them as their favorite gifts to give or receive.
Engage Shoppers for Valentine’s Day with Breaktime Media
For more insights and tips for engaging shoppers as they prepare for Valentine’s Day, check out the full infographic below!