5 Ways to Make Your Shopper Marketing More Interactive
Static shopper marketing experiences aren’t cutting it anymore—according to Mediafly, interactive content sees as much as 2x more engagement than static content. It’s time to move beyond traditional advertising and incorporate interactivity to capture shopper attention. Interactive shopper marketing experiences are key for cutting through the clutter, driving engagement, and ultimately influencing purchasing decisions to drive sales.
Shoppers don’t just want to be marketed to—they want to participate, engage, and feel like they’re a part of the brand or product experience. By incorporating interactive elements into your campaigns, you can involve shoppers in a way that boosts brand affinity and conversion rates.
So, how exactly can you make your shopper marketing more interactive? Here are some of our favorite strategies:
Gamify the Shopping Experience
Gamification taps into consumers’ love for competition, challenges, and, of course, rewards. Whether it’s through spot-the-difference challenges, branded memory match games, or fun puzzles, gamified content keeps shoppers engaged and increases dwell time with your brand.
Use Quizzes to Personalize the Shopper Journey
Quizzes help consumers find the perfect product for them while also gathering valuable first-party data for brands. By asking shoppers a few simple and engaging questions, you can recommend the perfect product based on their needs and preferences. Not only does this enhance the shopping experience, but it also streamlines decision-making to reduce any friction a shopper might face on their path to purchase. A win-win!
Encourage User-Generated Content
Shoppers love to share their experiences, and giving them the tools to create and share their own brand-related content can boost engagement, authenticity, and social proof. Adding elements like iteractive photo frames, branded stickers, and AR filters encourage shoppers to personalize and share their moments with your brand. UGC elements are a great way to spur shoppers to participate in brand-driven challenges, contests, or hashtag campaigns to inspire creativity, with activities like showcasing a recipe they made using your products or celebrating a special occasion with a themed brand overlay.
Offer AI-Powered Personalization
Generative AI is easier for both brands and shoppers to use than ever before. AI-driven personalization ensures that shoppers receive relevant recommendations in real time. From AI recipe generators that suggest meals based on ingredients a shopper has at home to personalized shopping recommendations based on past behaviors, AI helps make the content feel custom-tailored to the consumer.
Engage Shoppers with Polls and Surveys
People love sharing their opinions, and interactive polls and surveys give them a reason to engage with your brand. These interactions make shoppers feel heard and part of a community while providing brands with valuable insights into consumer preferences. Whether it’s asking shoppers to vote on their favorite seasonal flavor, weigh in on their preferred game day appetizer, or share their typical shopping habits, these quick, low-effort engagements can have a high impact on your campaigns.
Leverage Video Content
Video is already one of the most engaging content formats, but adding video with a specific focus on interactivity takes it a step further. Consider introducing shoppable videos where consumers can add desired products directly to their digital shopping carts, right from the video. Other interactive video experiences like choose-your-own-adventure-style storytelling can take passive viewing and transform it into an immersive brand experience. Interactive video content keeps shoppers engaged longer and encourages immediate action, making it a powerful tool for driving conversions.
Incorporate a Giveaway or Sweepstakes
Who doesn’t love the thrill of winning? Sweepstakes or giveaways like spin-to-win games are an easy and effective way to drive engagement, increase dwell time, and offer instant rewards that encourage purchases. These games can feature discounts, free samples, fun prizes, or exclusive offers, making them an exciting incentive for shoppers. Encourage participants to enter their information for a chance to win, allowing you to generate leads while providing an element of surprise and excitement for consumers.
Interactive Shopper Marketing with Breaktime Media
Whether through gamified content, AI-powered personalization, or shoppable videos, interactive content solutions help brands capture shopper attention and encourage participation. By implementing the power of interactivity, brands can turn passive browsing into active participation, leading to increased brand loyalty and higher conversion rates.
Ready to make your shopper marketing more interactive so shoppers enjoy engaging with your brand? Reach out to our team and let’s explore how we can bring your next campaign to life in a way that excites and engages shoppers!