Consumer Promotions Playbook

In a world where we’re swamped with ads and choices, consumer promotions are a standout way to capture shoppers’ attention and get people to engage more than just hitting “buy.” In this playbook, we're revealing everything you need to know about consumer promotions and how they can help you level up your brand’s marketing. Get a breakdown of each tactic from chance-to-win promotions like sweepstakes & contests to coupons & buy/get offers, dive into best practices for building a prizing strategy, and find out how you can leverage consumer promotions to enhance brand-consumer relationships, build brand loyalty, and drive sales!