At-Home Coffee Campaign Case Study

A well-known American coffee company set out to increase brand awareness, generate excitement amongst consumers, and create a positive sales lift for their portfolio of products at Target. To bring their goals and vision to life, they wanted a partner who could create a custom campaign that could be promoted to Target shoppers nationwide. This resulted in a 170% sales lift at Target against the category in markets where the campaign was live. Check out the case study to see the rest of the results.