Living Green: 2025 Sustainability Shopper Insights
In our latest shopper survey, we asked consumers how they’re embracing greener habits—from from why they choose to live a sustainable lifestyle to where they shop for their sustainable food products. Let’s dig into what today’s sustainability-minded shoppers care about most.
Green Goals: Why Shoppers Are Going Sustainable in 2025
Sustainability isn’t just a buzzword—it’s becoming a lifestyle. 84% of shoppers say living sustainably is important to them, and shoppers are implementing new sustainability habits into their everyday routines.
So, what’s motivating these eco-minded moves? Shoppers are most focused on:
Conserving natural resources (26%)
Reducing waste (20%)
Preventing climate change (17%)
Health concerns (13%)
And how are they putting those good intentions into action?
27% plan to recycle more
24% are working on reducing waste
14% want to cut back on energy use
Others are composting, driving less, reducing meat consumption, or greening their homes!
The plant-based movement is also growing (kind of). While 7% already live a plant-based lifestyle, 13% are in it for Meatless Mondays, and 23% pick plant-based products every now and then. Of course, 25% say it’s not their thing—but hey, sustainability isn’t one-size-fits-all.
Eco Essentials: What Shoppers Want in Sustainable Products
When it comes to shopping, sustainability is definitely on the radar—but shoppers still want products that work.
Here’s what influences their choices most:
Reusable or refillable (18%)
Recyclable or biodegradable packaging (16%)
Organic or natural ingredients (14%)
Non-toxic/chemical-free (13%)
Cruelty-free or vegan (8%)
That said, 46% admit they don’t actively seek out eco-friendly products—but it’s a nice bonus if they find them.
Planet-Friendly Purchases: Sustainable Shopping Habits in 2025
So, where are sustainable shoppers finding their feel-good products?
44% shop at grocery stores
18% head to Walmart
10% stock up at club stores
Other spots like Target (5%), Whole Foods (2%), and farmer’s markets (4%) also make the list.
When buying sustainable food products, cost is key—33% say price is their top consideration. Brand trust (12%), deals/promotions (11%), and clean ingredients (11%) follow behind.
And while sustainability isn’t a dealbreaker for everyone, there’s still momentum:
22% have switched brands for sustainability reasons
33% are open to it
16% have thought about making the leap
Not bad for a movement that used to be niche!
Connect with Conscious Consumers at Breaktime Media
Today’s shoppers are thinking more about their footprint—and they’re open to brands that help them make better choices. Whether it’s sustainable packaging, cleaner ingredients, or clearer labeling, now’s the time to show them your brand cares, too.
Want to meet them where they are? Check out the full infographic below for insights that can help you turn green intentions into real results.